Soical media is becoming a most important way of promotion and is exploding worldwide.
In order to promot worldwide, you have to know about social media in Asian market, especially in China.
China today has a huge buying power, however, the social media site use is different in US.
Nowaday, china’s digital media landscape is dominated by local sites. Instead of twitter, facebook and youtube, china have sina weibo, renren and youku.
They generally start with a service which has being sucessful in other countries and then make a innovative service.
Here is more information about each social media in china.
in use by well over 30% of Internet users, with a similar market penetration that Twitter has established in the USA.
It was launched by SINA Corporation on 14 August 2009,
Sina weibo is similiar to twitter, but is a china local site.
It is not popular at first but it has become the most popular platform in just few month.
I personally think that weibo is the best social media site in China for now.
RenRen, also called Xiaonei. Is similar to facebook. Renren means people in chinese.
At the begining, it target the students in high school and universities.
After few year, it become more popular and expanding its target market to people already graduate from school and want to make connect with old friends.