Group 1 Twitter Conversation: Marketing 4 Kids

 

Our Twitter conversation was unable to happen during class time due to some confusion, so we decided that we were going to engage the Twitter community about the topic of marketing to children. Before starting our conversation we did not know much about the topic of marketing to children and we realized it brought up a huge dilemma. Is it ethical to market to children? Some say yes, and some say no. We don’t think that this is a problem that will ever truly be solved, but it was interesting to find that some large corporations such as Coca-Cola are no longer marketing to children. On the other side, there is a child abuse billboard that only markets to children who are short enough to see a specific image on the billboard that adults cannot see. The billboard tells children what to do if they are being abused. These two examples are reasons why the dilemma of marketing to children may never be solved. In our twitter chat we brought up several articles that go further about these issues, for example http://marissave.wordpress.com goes on to talk about the effects of marketing to children. It brings up several important topics such as the amount of actual show time vs. commercial time, also the development of a consumer at a young age, and my favorite how movies promote positive things like Shrek for instance promoting physical activity. Another article we shared was how Coca-Cola stops marketing to kids under 12 globally (http://www.nbcnews.com/business/coca-cola-stop-marketing-kids-under-12-globally-1C9840876). Coca-Cola has decided that it will, “support programs that encourage physical activity and no longer market to kids younger than 12.” Part of the reason for this decision is Coca-Cola has often been the center of blame for obesity because of their sugary drinks and they have been more aggressive in trying to convince customers its products can be part of a healthy lifestyle. As we can see with Coca-Cola there is much commotion whether or not to market to children. There are many positive things that can benefit from marketing to children, yet there are also many negative sides to it. Our twitter chat heavily discusses different opinions around the globe on this topic, and gives many different examples. And if you go to #mktg4kids you can see the different sides taken and share your thoughts and opinions on marketing towards children with us.

 

http://www.aljazeera.com/indepth/opinion/2013/04/2013425113926575488.html

http://usatoday30.usatoday.com/money/advertising/2006-11-21-toy-strategies-usat_x.htm

http://www.nbcnews.com/business/coca-cola-stop-marketing-kids-under-12-globally-1C9840876

http://marissave.wordpress.com

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