Our twitter chat was all about looking at celebrities in advertising and which of them played their role the best. By using the hashtag #topsponsor we had students in the class compare the advertisements we tweeted and let us know which celebrities were the best in their advertising role. We started our twitter conversation the morning of our class with this tweet:
To get the ball rolling, the first two celebrities we compared were Ryan Howard and Michael Phelps.
Students in the class then made it very clear who they preferred.
These were not the only two celebrities we compared. Among the other celebrities were Jessica Alba and Jennifer Love Hewitt;
Peyton Manning and Tom Brady;
‘Who did it better? http://www.youtube.com/watch?v=SkxG3DdIJM0 … or http://www.youtube.com/watch?v=GTszUH5-YM4&feature=youtu.be&t=1m5s … #MKTG420 #TopSponsor” – @The_Real_Elliot
Beyonce, Pink, Britney Spears, Madonna, and Michael Jackson;
Maria Sharapova and Usain Bolt;
Unfortunately we did not get as many responses as we would have liked but we did learn a great deal from this conversation. We learned that in order to get more responses we need to tweet at people directly as opposed to addressing the class as a whole. If we tweet at people directly they will feel more like they are a part of a conversation as opposed to feeling like they are part of a lecture. Students are much more likely to respond to you in a conversation setting than in a setting where one speaker is addressing an entire group. We believe this twitter conversation is both a success and a great learning experience. It was a success because some people did reply and let us know which celebrities they liked. It was a learning experience because we now know that in order to get more responses we need to talk to people directly.