This week in class we had a guest speaker come in and speak about the more creative side of marketing. He challenged the class to take apart and really analyze the elements of an iPhone ad. It was probably an activity most students were uncomfortable with and just didn’t have a lot of prior experience with. A lot of times business students don’t see creativity as one of their strong points, but with strong branding becoming such a driving force in the consumer market it’s important to find new innovative ways to do things.
Like our speaker in class said today, Apple is one of the companies with the strongest branding. Their simplistic and clean design is how they are easily recognized and with their new iOS 7 upgrade coming in the fall it looks like they’re pushing it one step further. There has been a lot of buzz around the new home icons where they have gone in favor of a light new color way and a flat iconic feel.
And who was behind the design of the new aesthetic? It might come as a surprise that it was actually the marketing and communication department at Apple rather than the design team. Only after the team set the look and color palette did the design team take over using those palettes as a guide (TNW).
This is an excellent example at how creativity doesn’t have to come strictly from the creatives. Creativity and great ideas can come from all sectors of a business and each person has the ability to think of something new and innovative.