Disney retailer store is located in Disney land resort, and it is kind of Disney Company’s product direct-sale store. There is my personal experience about when I used to work at Disney retailer store, and I learned some marketing sale strategies and tactics. Disney retailer store is located in Disney land resort, and it is kind of Disney Company’s product direct-sale store. There is my personal experience about when I used to work at Disney retailer store, and I learned some marketing sale strategies and tactics. Mover, I use these personal experiences to compare to what I learned from MKTG 420, I hope it will help everyone to more understand marketing.
I have been selected to participate as a Retail Sale Clerk cast member on Disney College Program at the Disneyland resort for fall 2012 season. I have the opportunity to work indoors and/or outdoors at a number of locations throughout the Disneyland resort. Responsibilities include operating a point-of-sale system (POS register), cash handing, greeting Guests entering and exiting the location, stocking, and counting inventory. I was expected to assist guests with their merchandise selection and share resort information. This position requires walking or standing in outdoor locations.
I learned really valuable marketing skills from the internship, for example, how improve promotion and how attract more customers, just like the content from chapter 2, industry promotion, we must learn how to do customer control.
First, brand effect and attractive slogan, the Walt Disney company have been 90 since it was found, “create happiest place” and “dream comes true for everyone” make whole world to know who is Walt Disney and what is Walt Disney company, a well-known brands will make customers fell satisfy and safety, therefore there are lots of guests prefer to spend money to buy goods from Walt Disney company, so brand effect contribute too much for benefit of Walt Disney company. Second, the annual sale volume of Walt Disney Company is 38.063 billion dollars; the problem is how Walt Disney Company makes huge benefit? The answer industry chain, Walt Disney Company is consisted of film Production Corporation, Pixar animation studios incorporation, advertising incorporation, various hotel and restaurants, down Disney shopping stores. Therefore, everything start with only a mouse and a Disney park, Disney resort attracts millions of visitors to the park, therefore there are countless motel, hotel, restaurants, stores, shopping stores are build both inside and outside of park, when visitors spend all their energy to visit park, Walt Disney company offer their own motel, hotel, restaurants, stores to visitors, so company can make huge benefit form guests no matter they are weak up or sleep, this kind of brand extension will cost highly, but it is very efficient tactics about expand brand. Huge industry chain can bring lots of benefit for company.
Third, what is called “demand will be supply, supply will increase demand,” because smart business man will produce goods after they find a consumer group. Everybody will remember what we learned from chapter 4, one of concepts is marketer must learn how to identifying target segmentation. Walt Disney Company cannot attract lots of adults to come to the park, but it could attract adults’ children, parents will never say no for cute little girls and little boys. Therefore, Walt Disney company find most consumer group in the world—–children’ parents, sounds like an old story in China, “controls the political situation using emperor.” Therefore, most of goods of Walt Disney Company forces children and teenagers, company produce toys, clothes, cups, soft plush doll based on Disney characters, and goods are updating every day. Therefore, in my opinion, I find brand effect, industry chain, consumers group are keys of marking.
Everything above about how Walt Disney Company makes profit and operation, I told about them depends on realism. However, I won forgot that there is really important element to support whole company, and it is basic if Walt Disney Company, it is faith. Walt Disney Company’s faith is creating happiest place in the world for everyone, it helps people to believe “dreams must come true if people can hold.” Faith is not religion, bewitch or lie, it is part of human’s emotion. Walt Disney Company is different from other companies; because other companies sell goods based on various marketing strategies, but Walt Disney Company give chances which dream comes true to people based on faith.
This is my personal experience about connection between Walt Disney Company and MKTG 420, I hope it will help students more understand what we are learning.