Your Personal Brand and Social Media

Danielle Love


Follow me on Twitter! @lovelydlo






I really enjoyed the discussion we had with Craig Pintens from the Marketing department in Oregon Athletics. Being an athlete here at the U of O myself, I’ve had multiple talks with Compliance, coaches, and other administrators about the importance of our presence on social media. Student athletes are held to different standards than regular students – we cannot post pictures of drinking, partying, or other things that would shine a bad light on the athletics community here at the U of O.



Of course, this rule still applies to professional athletes (and they get fined big time, too). Here are some other Twitter mishaps from professional athletes:



As we discussed in class, monitoring tweets and posts is not just important for athletes but for companies as well. Companies need to maintain good appearances, connect positively with consumers, and keep credibility up. Here are some PR and social media blunders by alcoholic beverage companies:



Maker’s Mark gets my vote for handling their situation the best. They listened to their customers and thanked them for being so involved and caring about their brand, and they returned the bourbon to its original ABV:


“Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.


You spoke. We listened. And we’re sincerely sorry we let you down.”


Lastly, whether you’re famous or just a regular person with a Twitter account, it’s always important to be conscious of what you’re posting on Twitter. Your PERSONAL BRAND can be compromised within a minute of posting something you’ll regret, regardless if the tweet is removed or not. Don’t compromise yourself and BY ALL MEANS refrain from turning into a crazy Twitter-user like this:




Amanda Bynes’ Twitter feuds (because you know you want to read them):




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