Personal Branding


By: Dallas Smelley

We talk a lot about branding in this class, and how to build a brand but one of the most important brands to build and maintain is your own. Bill Sherman talked to us about interviewing and building our resumes. But there is a lot more to branding yourself. Dan Schawbel wrote a book about this very thing.

Two of the important steps to building your brand are discovering your brand and creating your brand. As he writes in his blog on Mashable titled, Personal Branding 101: How to Discover and Create your Brand, “Brand discovery is about figuring out what you want to do for the rest of your life, setting goals, writing down a mission, vision and personal brand statement, as well as creating a development plan” (Schawbel, Dan. “Mashable.” Mashable. N.p., n.d. Web. 03 Aug. 2013.). I think as young professionals entering the workforce it is important for us all to focus on developing our personal brands. As we learn about developing brands for corporations and products we need to relate that to our personal lives. Start by setting your goals in life and figuring out what is most important to you. From there you can create your personal mission and shape how others perceive you.

The second step is creating your brand. Dan refers to using your personal branding toolkit. This toolkit consists of ten things: business cards, resumes and cover letters, portfolio, blogs or websites, LinkedIn Profile, Facebook profile, Twitter account, Video resume, Wardrobe and Email. Each of these things creates our personal brands. Once we discover exactly what our brand is, it is our job to then translate it into words through those 10 vehicles. The way we present our personal brands can make or break our us as we start in our careers and knowing exactly who we are and having the ability to communicate it to potential employers and or customers is what will make you stand out in a crowd.

Take the time to find out who you are and where you want your life to take you. Once you are comfortable and confident with yourself sell it. Your brand is everything, make it memorable.


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