Group 3 Twitter Chat Mktg420

On August 10th Group 3 attempted a twitter chat it was Saturday night at 9:00 pm:

Lesson number one, Advertiming was not well thought out.  Most young people that would be on twitter probably are being entertained in other ways.

Regardless of the external environment we read each others posts and made comments accordingly.

Lesson number two, you can learn a great deal from others when participating in a twitter chat. If you have good participation it might even be exciting.

Lesson number three: We understand that this type of communication can be positive if you participate. … #mktg420tr

@han_wenqi @MingjieM #mktg420tr variety is important to a lot of people

View conversation

@emmaliiu #mktg420tr Coupon promotions working

View conversation

@han_wenqi #mktg420tr Wal-mart shows how not to market through lowering customer service

View conversation

@MingjieM That article about Wal-Mart having competition was great

View conversation

#mktg420tr … wow marketers check out this video

Smartphone Technology & Innovative Software 

View summary

Marketing in Recession 

Rolex Sponsorship 

Business Promotion : Apple 

@MingjieM There is a Walmart that is very closed to Winco in Springfield. Winco is cheaper, but I go to Walmart because variety.

View conversation

#Mktg420tr Know more about Walmart strains to keep grocery aisles stocked fresh. …

I’ve just updated my professional profile on LinkedIn. Connect with me and view my profile.  #in

@han_wenqi @stephcliff yup Walmart’s vegetable is not fresh. they need to improve.

View conversation

@emmaliiu @YouTube coupon is a great thing! saving time and saving money.

View conversation

#MKTG420TR Winco: Walmart’s the nightmare? …

Emma liu@emmaliiu 10 Aug

#mktg420tr go check it out Safeway marketing strategy:  via @youtube

Hide media


The Frugal Find Online Coupon Class: Safeway

First things first, print out and keep the Safeway Store Coupon Policy with you at all times, this will help if you run into a confusing situation when you’r…

View on web

Twitter has been a fun learning experience

Smartphone Technology & Innovative Software

In 2013 communicators will increasingly plan and execute their information, PR and marketing activities in mobile channels – reduced, focused and straight put. Thanks to the newest technologies we could fly to the moon with our smartphones. That is why consumers increasingly use the opportunities of mobile devices. Instead of sitting at the desktop computer back home consumers inform themselves on the go. In 2013 mobile applications will increasingly be accompanied by responsive webdesign. Not the mobile app but the website itself will recognize the appropriate format of the respective smartphone and present the web information accordingly.


And precisely due to the fact that consumers inform and entertain themselves more than ever before on the go, 2013 will show a strong trend to useful cross channel marketing between mobile device and local point of sale.


Thanks to new smartphone technology and innovative software, local enterprises have the possibility to approach their clients targeted at the POS, to involve and activate them. Here experts from PR and event creation come into account. More than ever before, in 2013 they will need to pool their competences to develop, communicate and locally implement promotional infotainment concepts. At the same time CEOs will be asked to trust these mobile-local marketing concepts and to allocate appropriate budget. Because the customer does not want to be arbitrarily chatted on but excited, mobile and locally at the POS. Same for PR concepts with true event character. No matter what media channel, the content has to excite readers, listeners and viewers. Interesting, attention-getting events connected to real daily life of consumers offer great content for media coverage.


Fear not – you won’t miss out on any local discounts or specials with a new smart phone app launching. It’s called FOMO (Fear Of Missing Out) Sonar.


It uses GPS technology to notify you on your phone about discounts and happenings at the places you’re near at any particular time.  You have control over what businesses you allow so you aren’t overwhelmed with pop-ups. So far, six businesses have signed on to be included in the FOMO app.


Here’s how it works: When you’re in the area of a particular bar, you’ll get notifications for what’s happening at that bar. Certain bars and restaurants offer deals for discounted or free items if you are signed up for the app.


For instance, an arcade bar in the Old Town area of Portland, Ground Kontrol, offered a dollar in coins with a drink purchase on Thursday night. And at the nearby Penny’s Diner, you could get a free breakfast sandwich earlier on Thursday.


But if you’re at home, nowhere near the business, no worries: You won’t get alerts on your phone, as you can only opt to receive updates from places you like. For patrons, the app is free. Businesses pay a one-time fee of $30. They can use it as much or as little as they want.

Taylor Boustead

Twitter @taylorboustead


40-year-old Hello Kitty is Still Lovely and Attractive

By: Wenqi Han

Twitter: @han_wenqi



Have you heard people said, “It’s so cute!” in different language to describe Hello Kitty? No matter your answer is “Yes” or “No”, Hello Kitty is the most famous cat image in the world.

When hello Kitty was introduced, Sanrio almost did not do anything about advertising and marketing. In addition to cigarette and alcohol, almost all kinds of products are easy to get their authorizing. And then, Hello Kitty has taken comprehensive, cross-industry diversified marketing strategy. Sephora Beauty, McDonald happy meal, Reebok shoes and Eva Airline have effective crossover cooperation with Hello Kitty. A series of effective sales strategies make commercial value of Hello Kitty was fully played.

If the price of this Hello kitty airline is same as normal airline, do you prefer to take this one? In 2005, Japanese Sanrio Hello Kitty company cooperates with Taiwan’s Eva air. Eva Hello Kitty Theme flight successfully attracted and satisfied their fans. However, some people may dislike Hello Kitty and it is impossible to let all people like. Eva airline cooperates with hello Kitty brand elements, which makes differentiation with other airlines, but also need to keep taking care that if normal passengers feel comfortable.

Group Four Twitter Chat Conversation: Andrew, Danielle, Kent, and Taylor

On August 8th, Group 4  hosted a twitter conversation on building long-term relationships with customers.  Our class discussion that day included how to brand yourself on LinkedIn. However, we felt that building relationships and networking are crucial parts of all marketing.

We hoped the class would take an interactive role in our chat and respond with “#group4.” We did not receive as many as responses as we would like and we have attributed that to the LinkedIn presentation. Many students, including us, found this presentation to be very important and interesting for improving our own marketability.

Here is a clip of some of the articles we posted the night of August 7, 2013:




 To stimulate conversation we tried asking the class engaging questions such as:




In conclusion, we found it valuable to not only find customers, but retain them through long-term relationships. We would have liked to have more participation, but we understand the nature of the class makes it hard to be fully engaged in this activity.

How Does Advertisement Affect on Consumers

By menglin liu
twitter@ emmaliiu

doritos-logoNowadays the merchants use a lot of advertisements to attract consumers. A great advertisement will make merchants get success in the competition. There are lots of different kinds of advertisements, and the common advertisements’ themes are funny stories, super stars’ influence and so on. I watched the advertisement of Doritos, and the method they choose is to use some funny stories, that after watching the advertisement, people will get an impression that no matter children or the seniors, even the pets, they love eating Doritos products. It is the function of this kind of advertisement, that people will laugh, and think it is funny, which will help merchants to leave deep impression in people’s minds.

Another method is the super stars’ effects. For me, I love super stars, and I will follow their steps. People love the super stars because they have some different characters. For example, they have beautiful faces, or they have great fit figure, or they have long and bright hair. The merchants will use these characters in their advertisements. For example, Bingbing Fan in China is very famous for her great skin, and Loreal hires her to make advertisements for their skin care products. When the super star appears in the advertisement, and says that she has such young and silk skin because she uses their products. The customers will follow her steps and her words to purchase the products that they think if they use them, their skin will be young and silk as Bingbing Fan’s. It is the effect of super stars that they will give consumers an impression that why she looks so pretty is that she uses the products. These two examples show people the success of advertisements, which attracts consumers more, and the consumers will trust the merchants.


Group 11 Presentation

Group 11

Carlos Rodriguez, Michael Parker, Jessie Lui, Zhiyuan Wang

Our groups topic for our presentation was on POP Advertising and Billboards. More importantly we wanted to discuss the evolution of how these types of advertisements have changed through out time. Being that billboards are one of the oldest forms of advertising we showed a video of how they have changed through time and how they will continue to evolve.

Our twitter conversation was meant for the class to tweet their favorite Billboards whether they were good or bad examples. It was also meant for them to tweet about any creative POP advertisements they have seen in any stores. Particularly grocery stores since they always have unique POP for special events such as the Superbowl.

Some pros about our presentation included keeping the class entertained with a modern video about billboards. We had a good flow to the presentation and came prepared.

We could have improved in our transitions and having more energy in each transition. We might have shown little excitement in our presentation which may have led to more tweets during our presentation.

Here are some of our tweets:

Cool POP displays. Can you recall any great POP ads that you’ve seen? … #mktg420tr #group11

Some really interesting and creative bill boards to check out. Which is your favorite?
#mktg420tr #group11

A little history of POP advertising for today’s presentation
#mktg420tr #group11

Xiang Li (Diane) ‏@dianelucky 6 Aug
P-o-p ads is so creative. I love the $2 waffle maker video on Black Friday.. #group11 #MKTG420TH

Jordan Kosmecki ‏@rawrjak 6 Aug
Chik-fil-a did a billboard where the cows were 3d and stacked on each other. Pretty cool #mktg420tr #group11

By Rose Russell

Twitter @coseanne91

How far does the GOOGLE rabbit hole go?

For the average person, Google is nothing more than a search engine directing them to a web site that satisfies their need; but for a small business, Google could be the difference between success and failure.

For a business, the first glimpse of Google should be “Google Think Insights” .  This web site is full of articles and videos that can be used as learning tools on how other companies have achieved successful marketing strategies.  For example, what you will find is real world illustrations of research studies, case studies, marketing perspectives and campaign’s, all which can be filtered by industry, ad types, objectives, and perspectives to make it all the more relevant.  This site also has a tool box of products, advertising platforms and a planning tools to help a business get to the next level.

Next is Google Analytics  this site is where you learn how to sign-up and use the valuable information that Google is offering.  Their customizable features include Analysis Tools which allows you to define the information you want and then monitor it in real time; it also allows segmentation of online traffic, if it be conversational or organic driven; it allows visualization of the path that visitor’s took to your site; and it has intelligence and alerts that can track unexpected changes and history patterns in your accounts so that you can make data driven decisions.  Google also has Social Analytics, Mobile Analytics, Content Analytics, and Conversion Analytics.  These tools take the guess work out of how to spend your advertising money.

For Marketers, Google has added a downloadable book ZMOT (Zero Moment Of Truth) which is free at  it talks about the moment at which a buying decision is made called the zero moments of truth and how to be in the game where the product is picked.

While not at the marketing forefront having great searching techniques to find what you want to know as a marketer is important so Google has created a searching school. . These tutorials could make someone very productive on searching information and add a great addition to a resume.

Google’s business web sites all include another important resource their blog’s.  As with the valuable information that has been displayed in our marketing blog, there is incredible information being posted to each of The Google Websites.

If you plan to be a marketer you best get familiar with Google and start your adventure down its rabbit hole.  The information above has barely scratched the surface.